British lifestyle brand Crew Clothing has announced a new partnership with Premiership Rugby club Exeter Chiefs, dressing the squad for match-day duties and formal events.
As official clothing suppliers, Crew will celebrate the partnership at the brand’s new flagship Exeter store. Inspired by its sporting heritage, the brand will be transforming the space into a clubhouse for one night only, staging activities such as in-store personalisation, signed merchandise, competitions and cocktails.
Leading Exeter Chiefs players from both the men and women’s side will also be in attendance to greet guests and celebrate the partnership ahead of the new season.
This new sponsorship announcement marks a continuation of the brand’s longstanding relationship with British sport, which includes partnerships with a number of sporting institutions such as The Lawn Tennis Association, Williams Racing and Henley Royal Regatta.
Crew Clothing Brand Director, Georgina Clark, said: “The partnership marks an exciting development for Crew, and is an announcement of special significance given our connection to Exeter and the South-West coast. We’re looking forward to seeing the players and staff in our collection and joining in with them to celebrate their ongoing success.”
Lisa Duncan, Sales and Marketing Director for Exeter Rugby Club, added: “As a club we are delighted to align ourselves alongside such a quality brand such as Crew Clothing. They are renowned for their clothing, not just here in Devon, but far and wide. This collaboration with such an innovative brand is a brilliant fit and we are proud to be working with them this season.”