HERA Clothing announces Bleckmann as third party logistics partner

UK-based fashion e-tailer, HERA Clothing, has tapped Bleckmann, experts in supply chain management for fashion and lifestyle brands, as its new third-party logistics (3PL) partner.

This collaboration, which enlists Bleckmann to manage warehousing and fulfilment, will ensure that HERA stays on track as it pursues its growth strategy.

HERA Clothing, known for its skinny jeans and street-style aesthetic, was acquired by Paul Richardson in October 2021.

Richardson previously worked with Bleckmann when he held the position of Executive Chairman at Gymshark. This gave him first-hand knowledge of how the 3PL provider could help develop fashion brands to scale their operations.

Holly Beadle, CEO of HERA Clothing, commented: "Bleckmann’s experience in helping fast-growing labels like Gymshark to expand their operations at a rapid pace without ever compromising on quality of service made them the ideal 3PL partner for us, offering outstanding performance and significant economies of scale.

"We’ve all been impressed with the speed of the set-up and onboarding, the quality of service and the high level of support we received."

Bleckmann’s 'Tailor-made fashion logistics' saw HERA’s first orders dispatched from the Swindon warehouse at the beginning of July 2023.

The brand will initially occupy 1,000 square metres at the site, with additional space available to meet future demand.

Beadle added: "Bleckmann has been a true partner throughout the process, enabling us to build a logistics solution that meets our exact requirements.

“For example, we were keen to ensure that operations were up and running before our peak trading period in August. Thanks to Bleckmann’s expertise, agility and short lines of communication, we were able to start fulfilling orders well ahead of that deadline."

Bleckmann has taken over HERA Clothing’s warehousing and distribution operations globally. While the brand does most of its business in the UK, it is also experiencing rapid growth in the USA, Australia, Ireland and the UAE.