Henry Holland to launch homewares collection with Freemans

Designer Henry Holland is to launch a homewares collection with Freemans for AW21 as the digital department store continues to elevate its offer.

Henry Holland Modern Living will be available from September and consists of 100 "considered and affordable pieces" across contemporary textiles, soft furnishings, decorative accessories, and statement furniture.

The range stays true to Holland’s design aesthetic and interiors vision, with a nod to iconic designs from the 1970’s.

Holland is best known for heading up his fashion label House of Holland, which he exited in February 2020. He has since launched a range of hand-made ceramics under his own name.

“I am so excited to see this collection launch," Holland said. "I have been working with the team at Freemans for a while and I’m delighted by the pieces and the direction. Henry Holland Modern Living is the perfect reflection of my personal interiors aesthetic working with a concise and retro feeling palette and will fit so well into people’s homes."

Freemans chief customer officer Richard Christofoli added: “We are incredibly excited to be working with Henry and are confident this new collection will mark another major step forward in our ambition to elevate our extensive homewares offer in line with our ambition to become the online department store of choice. His standout style and unique contemporary aesthetic offers something fresh and responds to what our customers are looking for.”

The digital retailer has unveiled a fresh, new look for its platform and has been drafting in designer collaborators across fashion and home to elevate its offer. Most recently it announced that BBC Interior Design Masters star Siobhan Murphy would be designing a homewares collection while celebrated British fashion designer Julien Macdonald has created a fashion and home line.