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PODCAST: Cathal McAteer & James Day, Co-founders of Sounder
25 March 2021

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from fashion's most influential business leaders. 

Golf  - it’s fair to say, it’s probably not known for being the most fashionable of sports in more ways than one. The culture around the clubhouses and the questionable clothing – such as shiny polo shirts and bright, white belts  – has been somewhat off-putting for many. Which is a shame as it’s a healthy pastime with courses often sitting in wonderful settings that can be enjoyed by men and women, young and old. 

In this episode goes In Conversation with two men with a vision and determination to reposition golf, and in particular, golfing attire, with a new collection of clothing and accessories that work on and off the golf course. 

Sounder is a partnership between Cathal McAteer, a name that will be familiar to many since he is also the founder of successful British clothing label Folk, and James Day, the founder of indoor golfing venues Urban Golf.

The pair met when McAteer, a lifelong golfer, visited golf pro Day for some custom-made clubs and they bonded over a shared appreciation for craftsmanship and a shared desire to shake up this somewhat stuffy sport and broaden its appeal. 

Cathal and James tell Lauretta Roberts, Editor in chief of, about how they came together to form Sounder, how they launched a brand during lockdown while balancing their other businesses, and what their ambitions are for the future.




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