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Harrods opens dedicated sportswear room on redeveloped menswear floor

Tom Shearsmith
28 May 2021

Today, Harrods has unveiled its newest menswear space, a unique 4000 sq. ft. space dedicated to the sportswear.

This new space is the latest launch in an ambitious rejuvenation of its historic structure beginning in 2018, with the menswear destination on the second floor at the forefront of this transformation.

The newest space houses 20 of the most highly sought-after performance and specialty brands on the market including five brands completely new to Harrods customers, adding additional depth and option to its existing men’s sports offering.

The renovated space features nine permanent branded shop fits including ON Running and lululemon, the first men’s only destination for the brand in the UK, and Rapha.

Simon Longland, Head of Menswear at Harrods, said: “The launch of this newest space is the next step in our complete overhaul of the men’s universe at Harrods and is the final piece in bringing all of our menswear offering to one, centralised location on the second floor.

With Summer just around the corner, our customers are looking forward to getting outside, into the world and having the opportunity to explore and workout however, and wherever they wish, and our goal is to cater to every need they have in doing so. In curating the brand assortment in this room meant providing an elevation to our customer’s existing workout wardrobes and allowing them to feel the best and most agile, no matter what way they like to work out. Whether that is indoors or out.”

The menswear redevelopment venture has been conceptualised and brought to life by David Collins Studio Ltd, this newest space mirrors the look and feel of the previously launched rooms, with grey and white checkered marble flooring, contemporary and clean marble pillars and cool tones running throughout for an ultra-modern air.

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