Hammerson finishes Grand Central Birmingham upgrades

Hammerson has completed its upgrades to Grand Central’s New Street Mall in Birmingham as part of its “commitment to enhance the customer experience” across its flagship destinations.

The initial phase of the improvement works focused on the addition of an innovative lighting installation – the first of its kind in Europe – by partnering with bespoke lighting specialists, The Light Lab.

Using the latest in SPI LED energy efficient technology, The Light Lab team designed, manufactured, and installed bespoke Spectraglass fins, as pioneered at Penn Station, New York, to create a digitally animated ceiling along the New Street Mall walkway within Grand Central. New seating has also been introduced to create a relaxed atmosphere for retailers and visitors.

The second phase involved an upgrade to the double-height atrium entrance, and a striking atrium feature by The Light Lab, entitled 'Helix', which has created a light and welcoming entrance from New Street and Stephenson Street.

Toby Tait, Senior Asset Manager at Hammerson, said: “New Street Mall is part of one of the most vibrant destinations in the country and forms a crucial entrance to the Bullring Estate.

“We’re always looking at ways to deliver a better experience for our customers and brands, and our work with The Light Lab is a fantastic example of that. We’ve got a great track record of installations that make our destinations stand out, and this fresh and dynamic entrance is no different.”