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Hai is bringing its satin accessories to London in its first-ever UK pop-up

Chloe Burney
14 April 2023

Womenswear and accessory label Hai, renowned for its array of neutral and candyfloss-coloured satin mini bags, has announced its first-ever UK pop-up in London’s Shoreditch.

The London-based clothing and accessory brand is set to open a six-week pop-up shop on Shoreditch’s Calvert Avenue later this month.

Hai, which is already stocked in Selfridges, was founded in 2018 when Tessa Vermeulen became inspired by the nostalgia from her past memories playing in her mother’s jewellery box. Evocative memories of childhood inform every Hai piece, from silk bags to puffed-sleeved midi dresses.

The store will stock the Spring/Summer 2023 collection, which includes ready-to-wear, bags, shoes and accessories. These pieces will sit alongside the brand’s signature pieces, such as the bamboo little bags.

Simultaneously with the pop-up launch, the brand is releasing a four-piece capsule collection in collaboration with London-based artist Laila Tara H on 16 May, which will be available to buy exclusively in the London pop-up and on its website.

The pop-up came to fruition after the brand saw success in its first standalone store in South Korea, which opened its doors in 2021, and its New York City pop-up, which ran from November to December 2022.

Tessa Vermeulen, Founder and Creative Director of Hai, commented: "We’re very happy to be opening a store in London, our home city; it’s a huge moment for us as a brand and we’re so excited to meet our customers - we’re always so inspired by how they wear our pieces and really make them their own."

The Hai London pop-up shop will open its doors on Saturday 22nd April until Wednesday 31st May 2023.

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