Gossard launches ‘I Am Enough’ body positive campaign
Heritage lingerie brand Gossard has today launched a new campaign on its website and social media channels called ‘I Am Enough’, which focuses on body positivity.
It was inspired by a government survey from 2020 which revealed that 60% of women feel negatively about their bodies, and 57% of adults say they never or rarely see people who look like them reflected in images in the media.
The new campaign is described as being “in celebration of all bodies, inner confidence and eradicating outdated beauty ideals”, with inclusivity at the forefront.
The more diverse representation sees three glamorous women “selected for their inner confidence” front the campaign, showcasing Gossard’s best selling styles. Each model also shares their favourite Gossard lingerie, beauty vision and tips.
The message is to empower women to feel confident and glamorous with innovative trend-led designs without compromising on quality and fit.
Daniella Vincent, Head of Marketing at Gossard, commented: “Confidence comes from within, and it’s from that place that everything flows. It’s not the lingerie itself that gives you confidence, it's all about how it makes you feel. Gossard is designed by women for women, rigorously tried and tested on all different shapes and sizes at our Gossard HQ.
“Years of design and heritage have gone into making our bras what they are today and hours of design and fit work goes into making Gossard bras not only beautiful and sexy but comfortable and sophisticated.
“It has been an absolute honour and privilege to work on the ‘I Am Enough’ campaign and see it come to life. Showcasing our lingerie on a variety of women is refreshing, breathing new life into the brand. I hope the campaign inspires people everywhere to feel and embrace their confidence from within.”
Founded in 1901, Gossard offers a diverse range of products to suit every situation and all kinds of women, with bralets, moulded, uplift or plunge bras all produced to “deliver impeccable fit”.