Gap reissues collection of 90s classics and pays homage to iconic ads
Gap has reissued a collection of classic items from its 90s archive and has created a film celebrating its iconic ads from the period, using the offspring from some of the original ads' stars, called "Generation Gap".
The limited edition collection will be available worldwide online and in selected stores from 7 February and includes a bodysuit, Reverse Fit and Easy Fit denim, pleated khakis and the timeless Pocket Tee.
To mark the occasion it has assembled a cast of faces to appear in the film that include offspring from the original 90s Gap ads alongside supermodel Naomi Campbell the wearing the Pocket Tee that she modeled in 1992 for her Steven Meisel shoot.
"It's an honour to be here, in the same outfit that I wore twenty years ago in my Gap ad," said Campbell. "The creativity in the 90s is something I'm so grateful that I got to be a part of and to see and to learn from and to draw inspiration from."
Directed by Kevin Calero the new film makes references to famous "Mellow Yellow," "Crazy Little Thing Called Love" and "Just Can't Get Enough" campaigns and updates them "with a modern twist".
"The 90s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them," said Gap chief marketing officer Craig Brommers.
"'Generation Gap' came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future," he added.
The Generation Gap cast includes:
- Model Lizzy Jagger, daughter of Jerry Hall, wears her take on the classic black Bodysuit that her mother flaunted in 1991. "The classic look for anyone is not just a '90's look. The white t-shirt and jeans look has gone through the decades and is still around, and I think of that as being really Gap," said Jagger.
- DJ TJ Mizell, son of Jam Master Jay of Run DMC, wears the iconic Gap Logo Sweatshirt that his father wore in the "Original Fit Jeans" commercial in 1990. "I feel honored. Being part of anything Run DMC is a huge honour for me and being able to back up my father's legacy with Gap," said Mizell.
- Actor Evan Ross, son of Diana Ross, wears the sleeveless Logo Tee as a tribute to his mother who wore a simple tank in her 1991 ad. "Gap can transcend all eras. It still feels relevant. It looks like what we would be wearing right now... it is at the cusp of what we're doing right now," said Ross.
- Singer Chelsea Tyler, daughter of Steven Tyler, wears the sleeveless Tee and Reverse Pleated Jeans channeling her dad's "Easy Fit Jeans" commercial from 1997. "Gap is taking something so classic that we all know and is so quintessential in our minds but has a new spin and current feeling to it," said Tyler.
- Singer Rumer Willis, daughter of Demi Moore, wears the Cropped Denim Jacket, similar to the one her mother wore in her 1990 ad, with the Henley Bodysuit. "Gap was really the first brand to come out of the box… and do different and interesting things," said Willis.
- Artist Coco Gordon, daughter of Kim Gordon who wore the Pocket Tee in her 1990 ad, wears the navy Icon Leather Jacket, black short-sleeve Mockneck Tee and High Rise Denim Short in the film. "My mom always bought me Gap clothes… we definitely went to the Gap for my cool clothes," she said.
