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Flannels, USC and Sports Direct to open at Cascades in Portsmouth

Tom Bottomley
11 November 2019

Luxury menswear retailer Flannels, USC and Sports Direct – all owned by Mike Ashley’s Sports Direct International – have signed to open stores in spring 2020 at the newly refurbished Cascades Shopping Centre in Portsmouth.

Split across two floors, the new stores will join the existing line-up of anchor tenants which include Primark, H&M and TK Maxx, as Cascades, which is owned by RPMI Railpen, celebrates its 30thanniversary.

Emily Atkinson at RPMI Railpen said: “In its 30th year, Cascades continues to pick-up pace in terms of the breadth and diversity of its retail mix, as is reflected by Sports Direct, Flannels and USC taking such a significant store space.

“Our investment in the centre’s refurbishment will create an even more inviting atmosphere for consumers, providing a revitalised setting for these new retailers as well as neighbouring brands.”

A Sports Direct spokesperson commented: “This is a major part of Sports Direct’s brand elevation strategy that will see a huge investment in a number of new stores, while upgrading and improving existing ones across the UK.  This is the strategic vision of the business as it aims to meet the demands of an ever more sophisticated consumer who is increasingly looking for not only good value, but an enhanced shopping experience.”

Andrew Philip, centre manager at Cascades, added: “We’re delighted to be welcoming Sports Direct’s attractive portfolio into the shopping centre. There’s no doubt that this is a big addition to our sport and luxury retail offering at the shopping centre and is part of our commitment to offer not only the best, but most diverse shopping experience possible.”

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