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Ex-Coggles chief Mark Bage launches premium sneaker platform

Tom Bottomley
26 January 2021

Mark Bage, former CEO of Coggles, has launched a new technology-driven premium sneaker platform called Sneak in Peace – through his Not Studio creative agency.

Currently in its beta trial phase, www.sneakinpeace.com utilises proprietary software to source and curate the most premium sneakers. It also lists the online retailers who carry each style, allowing customers to shop directly through their preferred store.

SNEAK in PEACE Updated daily with new styles from the biggest global brands right down to disruptive start-up labels, the platform showcases men’s and women’s sneakers in an impressively designed interface, which “scrolls endlessly and addictively” in a format familiar to anyone who uses Instagram.

The site currently features over 75 retailers and over 4,000 men’s and women’s sneakers, including the world’s largest curation of vegan and sustainable styles. The average price point is £200, topping out at over £27,000 for a single pair of sneakers.

It also allows users to collect and share wishlists of their favourite sneakers. Brands include adidas Originals, Nike, A.P.C, Balenciaga, Hermès, Filling Pieces, Zespa, Dolce & Gabbana, Moncler and Yeezy.

While still in its beta phase, the developers already have a roadmap to launch Sneak in Peace as an app for Android and iOS, as well as expanding the platform to include content-rich areas and bring more interactive features to its users.

With a background in premium fashion retail and a pedigree in working with some of the world’s best luxury brands, the team at Not Studio is comprised of creatives and developers with an eye for emerging trends and gaps in the market.

Not Studio founder and Creative Director Mark Bage is an award-winning fashion industry authority who originally launched coggles.com. He said: “We felt there was a real need for a premium sneaker site - less of a collector, more of a curator. Sneak in Peace has given us the opportunity to hunt out and showcase some really innovative and disruptive start-up labels alongside the creative divisions of established brands.”

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