Fjällräven labels Sheffield as "perfect location" for third UK store

Swedish outdoor clothing and equipment brand Fjallraven, known for its popular Kånken bags, is strengthening its UK presence with a new, dedicated brand store in Sheffield.

Located on Charles Street, the new space will open on 22 March and marks the third store for the brand, behind Manchester and Ambleside, as well as its availability at a number of UK retailers.

As demand for its products continues to grow, Fjallraven said it is confident that this addition to its network of stores and retailers will offer a "significant boost to overall brand awareness".

Located close to the Peak District, whilst still enjoying an urban setting, the Sheffield store is set to be the "perfect location" for consumers to explore the brand's wider product offering, receive specialist guidance, and enjoy an immersive Fjallraven experience.

It will open in collaboration with the brand’s long-term partner, The Sporting Lodge, which also launched the UK’s first Fjallraven brand store in Manchester back in 2017.

Paul Griffiths, UK Country Manager at Fjallraven, said: "We are delighted to be opening our third Fjallraven store in the UK and are confident that this new space located in Sheffield’s city centre will play an important role in our ongoing work to increase nationwide brand presence and grow demand for our timeless, durable products.

"We are delighted to be partnered with the expert team at The Sporting Lodg, which has already successfully operated the Manchester brand store for more than six years."