In Pictures: Reiss unveils first collection in partnership with McLaren Formula 1

Reiss has launched its first collection in partnership with McLaren Formula 1 for SS24, which includes menswear, womenswear and childrenswear.

Already the official travel kit partner to the McLaren Formula 1 team, Reiss is calling the new collection part of the next phase of the partnership and is “inspired by the elite performance at the heart of McLaren and by the thrill of Formula 1”.

The collection features bespoke designs, patterns and prints and consists of three capsules, ‘Hype’, ‘Dynamic’ and ‘Fanwear’.

Key pieces from the ‘Hype’ capsule include leather baseball jackets emblazoned with McLaren Formula 1 logos, premium knitwear and silk resort shirts featuring intricately hand painted print placements of global Formula 1 race destinations.

Meanwhile, the ‘Dynamic’ and ‘Fanwear’ capsules include signature tailored suits, blazers and trousers in technical travel friendly fabrics, premium leather jackets and hybrid padded and knitted jackets, all featuring discrete McLaren Formula 1 logos, along with elevated basics including mercerised cotton polo shirts, jersey hoodies and quilted gilets.

The accompanying campaign was shot at the McLaren Technology Centre, and features McLaren Formula 1 drivers Lando Norris and Oscar Piastri, along with Formula 1 presenter, Lissie Mackintosh, all wearing styles from the collection.

Christos Angelides, CEO of Reiss, said: "We are incredibly proud to launch the Reiss x McLaren Formula 1 collection, which celebrates the best of these two iconic British brands.

"The range has been designed with a focus on elite product craftsmanship and performance. We look forward to seeing McLaren Formula 1 fans wearing the products in the upcoming F1 season."

Louise McEwen, Executive Director, Brand & Marketing at McLaren Racing, added: "We are very proud to launch our first collection alongside Reiss, uniting two iconic and global brands.

"Over the last season, Reiss has supported our team with performance and comfort focused travel wear, and we are delighted to be able to share a fabulous range with our audiences that is synonymous with both our brands."