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FitFlop appoints Gordon Knox as new COO

Tom Bottomley
10 September 2021

Wellness footwear brand FitFlop has announced the appointment of former Logistics an IT Director at Superdry, Gordon Knox, as its new Chief Operating Officer.

Knox has an extensive background in the fashion and retail sector, having held roles including Distribution Director at Burberry and Operations Manager at Argos.

At Superdry, Knox was responsible for the company’s award-winning logistics strategy and global logistics budget, multi-channel operations, sample management and all reverse logistics. He also spearheaded the logistics robotic strategy.

Gianni Georgiades, CEO of FitFlop, commented: “These are important times at FitFlop and I am delighted to have Gordon join the executive team. He brings with him a wealth of experience that will help us to drive the operational excellence needed to support the acceleration of our ongoing growth strategy, and build on the company’s existing success.”

On his new appointment, which commences on 13 September 2021, Knox said: “FitFlop is an exciting brand and I am thrilled to be joining the team at such a pivotal period for growth. At a time when wellness is front and centre for consumers, FitFlop is ideally positioned to own this space for footwear and I cannot wait to work with Gianni and the team to take the business forward.”

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