Mojo Skin & Hair enters UK skincare market ahead of US launch

British men’s grooming and styling brand Mojo Skin & Hair has entered the UK skincare category with the launch of two new premium products.

The arrival of Vegan-friendly Mojo Anti-Ageing Moisturiser and Mojo Exfoliating Face Scrub online, and in 450 Sainsbury’s stores, precedes the brand’s launch in the US later this year

The two new products join Mojo's existing range of hair and beard care products, which blend high-performance formulations with a “luxurious” signature fragrance.

Sold in premium black and gold jars with an rrp of £10, both products have been designed to offer shoppers a new “affordable, premium skin care” option.

The Mojo Anti-Ageing Moisturiser is enriched with anti-ageing actives including UV filters, Sodium Hyaluronate, Collagen, Jojaba Oil and Pro-Vitamin B 5, while the Mojo Exfoliating Face Scrub is infused with Icelandic volcanic sand and activated charcoal to cleanse clogged pores and remove dirt and oil from the surface of the skin.

 Mojo Skin & Haircare founder and CEO Paul Adrian said: “Our skincare launch is a natural evolution of the brand.

“The premium product formulations have delivered real results for men around the world, and we are optimistic they we will achieve great looking skin.

“The retro twist design of the premium packaging means men will be proud to park the range on their bathroom shelf.

“We’re delighted with the Sainsbury’s distribution partnership and extending the number of products listed with Sainsbury’s and see it as a strong vote of confidence in delivering high performance, affordable, premium skin care products to their customers.”

Mojo Skin & Hair care products are currently available in over 3,000 Sainsbury’s and Waitrose stores across the UK, as well as online and via Amazon.

The brand, which is also available in Australia and New Zealand, will also be launching across the US and India later this year, as part of a move which it hopes could see sales hit £3m in 2022.