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FitFlop appoints Gianni Georgiades as new CEO to “spearhead growth”

Tom Bottomley
22 March 2021

Wellness footwear company FitFlop has announced the appointment of Gianni Georgiades, formerly CEO at Lacoste Footwear, as new CEO, starting 6 April, 2021.

Georgiades has an impressive commercial pedigree, having also been Omnichannel Managing Director for EMEA at Deckers (UGG) and Vice President for Europe at Coach.

At Lacoste Footwear, the joint venture with Pentland Brands, Georgiades drove the expansion of the brand’s product offer to include its first professional tennis shoe, with a focus on product reengineering, sustainability and 3D technology.

FitFlop founder, Marcia Kilgore, said: “We can already feel the energy, enthusiasm and expertise that Gianni is bringing to the FitFlop table, and our team is looking forward to working with him, and to building on our strengths to create the world’s biggest, and of course best, wellness footwear brand.”

Georgiades added: “FitFlop has a one-of-a-kind opportunity in footwear, with the zeitgeist shifting fast toward wellness, health, alignment and balance. There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense. I’m really excited to work with Marcia and the team to grow this business.”

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