Fenwick kicks off 2024 with ‘Bright New View’ campaign

Fenwick has launched its first campaign of the year under the title of ‘Bright New View’, with an emphasis on "all things joyful".

Giving the retailer’s fashion, beauty and home experts a real point of view is at the core of the campaign, which it hopes will rub off on its customers.

In fashion, the new offer ranges from bright accessories to classic pieces like a reworked poplin shirt for men, or modern tailoring for women.

Brands for women include Nanushka, Victoria Beckham and The Vampire’s Wife, with L’IDÉE and Herve Leger new additions to the Fenwick brand mix.

Menswear highlights are Marni, MM6 and Barbour. The message is "classics but with colour", which it describes as "the formula for updating style this season".

Fenwick’s Menswear Buying Manager, Mithun Ramanandi, said: "As we enter a new year full of optimism, our wardrobe plays an important part in this. The new Marni collection will lift your mood with interesting colours and textures, while new graphic tees will immediately update your wardrobe."

Womenswear Buying Manager, Sue Shields, added: "Fenwick moves forward into January with fresh ideas as we look ahead with hope and renewed excitement for the unfolding season. The mood of gentle optimism is represented across an edit of brands such as Nanushka and Victoria Beckham."

In beauty, both in-store and online, Fenwick "will offer a space for consumers to indulge in the little treats that bring joy", whether that’s through experimenting with the colour of a creamy new lipstick from Armani Colour, or exploring skincare to add a layer of luxury with Augustinus Bader.

Beauty Buying Manager, Vesa Kalho, said: "In my opinion, the best investment is your ‘skinvestment’. Everyone needs hyaluronic acid by The Ordinary, and Double Serum by Clarins does what it says – it doubles the work in one serum.

"Great moisturiser is must and it’s a difficult choice from ‘Crème de la Mer’ by La Mer, ‘Skin Caviar’ by La Prairie, or ‘The Rich Cream’ from Augustinus Bader."

Fenwick will also be hosting some in-store events including at Fenwick Newcastle on 1 February 2024, where NEOM Founder Nicola Elliott will discuss her new book, ‘Four Ways to Wellbeing’ - in conversation with Vesa Kalho.