Fenwick announced as Newcastle United's sponsor

Luxury department store, Fenwick has partnered up with Newcastle United to celebrate "community and local talent". The partnership will see the department store take the helm of the football club’s The Rooftops bar at St. James' Park.

Fittingly, both brands share a significant shared history in Newcastle. With the new partnership, they hope to create surprising experiences for the people of Tyneside and beyond.

Fenwick said it marked the next phase of its £40 million investment into transforming its Newcastle flagship into the “ultimate next-generation store for the Northeast”.

Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "After recently launching its Quiet No More brand campaign, there could not be a better time for Fenwick to turn up the volume by joining forces with Newcastle United; one of the loudest and most talked about clubs in Europe and across the globe.

"We look forward to supporting Fenwick as it embarks on an ambitious programme of investment, transformation and global recognition as we continue on our upward global trajectory, both on and off the pitch."

Leo Fenwick, Strategic Partnerships Director at Fenwick, added: "We are incredibly proud to be on a shared mission to support local talent, creativity and passion, whilst putting the city and North East on the map globally. With our ongoing investment programme transforming our store for the future, we're pleased to join wider efforts to invest in the region, and this partnership will only serve to amplify our reach and impact."