Fashion etailer Bluefly offered for sale

Online fashion e-tailer and marketplace Bluefly is available for purchase, says Hilco Streambank, a leading advisory firm specialising in the sale of intangible assets.The assets available include the Bluefly.com domain name, trademarks, customer data and associated purchase data as well as the Facebook social media profile.

Launched in 1998, Bluefly has been the leading e-commerce destination for fashion and accessories, making luxury available at discounted prices. Most recently, Bluefly's marketplace model has provided vendors a seamless integration with its proprietary e-commerce platform, allowing the real time promotion and sale of its marketplace partners' product offerings to its attentive and loyal customers.

The marketplace model has enabled the company to take advantage of its significant customer file without needing to make the upfront investment on inventory, and has given its marketplace vendors access to its desirable customer base.

Richelle Kalnit, Senior vice president at Hilco Streambank, commented: "The Bluefly.com brand is well-recognised by women of all ages, with a high concentration among Generation X and millennial customers, a highly loyal and desirable demographic. There is an exciting opportunity to relaunch the brand and reengage with the Bluefly.com customer."