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Fashion & beauty PR agency founders launch new multi-brand etailer KHOEO

Lauretta Roberts
16 April 2021

Charlie Boud and Skye Harrison, founders of the K&H PR and wholesale agency, have launched a new multi-brand fashion and beauty etailer, called KHOEO.

The brands on the new site, whose name is derived from the Latin Coeo meaning "I unite, assemble, come together", are all "rooted in community, collaboration and inclusivity".

KHOEO showcases a selection of sought after, high-quality, "influencer inspired" products and a curated edit of their collections, as well as limited edition collaboration SKU’s and influencer edits to offer a fresh and constantly updated shopping experience.

Brands on site include De La Vali, Yolke, Seren, Harmur, ELV Denim, Casa Raki, Arabella Swim, Paolita, Evarae, Tada and Toy along with influencer-owned brands Wires by Lily Cole and Anisa Sojka Jewellery to name a few.

To mark the launch, influencers Louise Roe, The Edit Button and Jessica Skye Stewart have curated exclusive edits of the brands and KHOEO has teamed up with Riley Studio on a limited edition, fully sustainable, recycled fabric tee with £5 from every sale going to KHOEO’s charity partner charity: water; a cause dedicated to providing clean and safe drinking water to communities in developing countries.

Boud and Harrison said of the launch: "COVID-19 has dramatically changed the way we shop and customers are wanting new, exciting, innovative online stockists more than ever before. Customers want a lifestyle, they want interaction, they want influencer advice, they want sustainability, they want exclusivity, they want investment pieces and they don’t want to move off their sofa to get it.

"On the other side brands need collaboration more than they ever have, they need support, they need new online channels reaching new exciting audiences, they need influencer reach. We have never all needed each other more than now. KHOEO has answered this equation."

Boud and Harrison have a combined experience of more than 30 years in the fashion and beauty PR industry and the spelling of KHOEO is a nod towards their London agency and mother brand to KHOEO, K&H.

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