JOTT opens first UK store and plans more

JOTT, the French down jacket label, has opened its first UK store in London's Marylebone neighbourhood and says it is planning to open more as London is a "priority" target.

The first store is located at 103 Marylebone High Street and another is due to open soon at Battersea Power Station with more to come in other "prime UK locations".

Founded in the Southern French city of Marseille in 2010, JOTT (the brand is an abbreviation for Just Over The Top) is known for its bright down-filled jackets for men, women and children, that are available in up to 20 colours and displayed in its stores in their accompanying pouches.

JOTT Marylebone

The fast growing business was acquired by growth investor L Catterton last year and has since doubled its revenues. It now has 200 stores (growing from 80) in 10 countries and is available from 1,500 multi-brand corners in 25 markets.

JOTT Marylebone

It now has its sights set on the UK market with more stores to coming in the coming months, according to CEO Didier Lalance. "We are delighted to open our first store in the UK, especially in such a premium location than Marylebone, which will be followed by a store in Battersea Power station and more projects next year in other UK prime locations,” Lalance said.

As well as targeting the UK with bricks & mortar stores, JOTT has launched a dedicated UK website with deliveries within two to four days.

JOTT Marylebone

L Catterton was formed in 2016, when the consumer-focused private equity firm Catterton partnered with luxury conglomerate LVMH and Groupe Arnault, the family holding company of LVMH chief Bernard Arnault. It has invested in numerous consumer brands including fashion businesses GANNI, Birkenstock and Etro.