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Empreinte opens first global store on London's South Molton Street

Lauretta Roberts
04 May 2018

French lingerie and swim brand Empreinte has opened its first international store London's South Molton Street, in the heart of Mayfair.

The store features a sleek design using materials such as wood, Krion, glass and silken fabrics with large fitting rooms and professional advisers.

It also features a customisation atelier offering customers the chance to personalise their products with the addition of features such as knots, tassels and embroidery.

The French premium brand was founded in 1946 and has three stores in France, in Paris, Strasbourg and Lille. Its products are made at its atelier in Brest and it specialises in cup sizes of size C or larger.

London's South Molton Street has become a hotbed of French fashion with brands such as Maje, Sandro, Claudie Pierlot, Petit Bateau and Zadig & Voltaire, among others, all present on the street.

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