Emilia Wickstead onboard to design new Air New Zealand uniform

London-based Kiwi fashion designer Emilia Wickstead has been selected to create the next Air New Zealand uniform.

Wickstead has made a name for herself on the world stage designing clothing for influential global figures and A-listers, and the luxury brand opened a flagship store on London’s Sloane Street in 2022. Now she will be creating New Zealand’s "most iconic and recognisable uniform".

Wickstead said: "I could not be prouder, or more excited, to have been selected as Air New Zealand’s next uniform designer. This is a true passion project for me; one that further connects me with my homeland Aotearoa, and the community and places that I love.

"I’m a big believer that clothing can be transformative, uplifting and empowering, and my hope is that the new uniforms will instil a sense of pride and purpose in Air New Zealand’s incredible, world-class team.

"Emilia Wickstead designs have a timeless quality, with simple yet effective details that lend fresh modernity and ease. It’s important to me that these uniforms are an extension of this, tempered with creative twists and innovation to create a distinctive uniform that will stand out for years to come."

The designer selection was made following a competitive pitch process involving a number of leading New Zealand designers who were asked to consider key selection criteria, including "sustainability, functionality, safety, and te ao Māori".

Air New Zealand Chief Customer and Sales Officer, Leanne Geraghty, commented: "We received expressions of interest from more than 40 New Zealand designers and heard pitches from the country’s leading design talent, showcasing the depth and breadth of New Zealand fashion, making it an incredibly tough decision. Ultimately, Emilia stood out as the perfect partner.

"Emilia presented outstanding initial designs that were creative, unique and will set Air New Zealand apart on the global stage. She also demonstrated her understanding of the importance in creating a uniform that is both functional and comfortable for our people."

The next phase of the project will see Air New Zealand collaborate closely with Emilia Wickstead for design refinements, onboard trials, and uniform wearer consultation before the final designs are revealed in late 2024.

The Emilia Wickstead Air New Zealand uniforms will be rolled out progressively to more than 5,000 Air New Zealand cabin crew, front of house ground staff, and pilots over the next few years.