Edinburgh's Jane Davidson to close after 53 years in business
Jane Davidson, the Edinburgh-based women’s fashion boutique, has announced it will cease trading next month, closing its doors after 53 years in business.
Jane Hall's namesake brand has been run by her daughter, Sarah Murray, since 1997. The company has alluded to closing the store simply for a change in lifestyle.
According to Daily Business, any potential sale of the store was ruled out because of personal associations. The store’s remaining stock will instead be sold off from 1-14 December with price reductions offered across all ranges.
Founded in 1969, the boutique originally exclusively sold British brands such as Jean Muir, Ozzie Clark, and Jean Varon. After establishing a loyal customer base, the brand moved from The Grassmaket to Thistle street, expanding into all four floors of the Georgian townhouse.
Just two weeks ago, Jane Davidson was crowned independent retailer of the year at the Scotland Design Fashion awards.
Commenting on the store’s closure, Sarah Murray, said: “This boutique has been a constant presence in my life and I have absolutely loved my time running the business. Our customers have been incredibly loyal and many of them have become dear friends to both me and my mum. That sense of community is the most enjoyable part of what we do and it is the thing I will miss the most when we close our doors for the final time on 14 December.
“As difficult as this decision has been, I am looking forward to spending much more time with friends and family, especially my two daughters. I’m sure it will be an emotional few weeks for the whole team here, but we are looking forward to seeing as many of our customers as possible over the course of the next fortnight.”