Eden Park shows at IMC Tradeshow for the first time

Eden Park is a leading menswear fashion brand inspired by rugby, and recognised by its iconic logo, the Pink Bowtie.

This brand's history kicked off when French rugby internationals Franck Mesnel and Eric Blanc were playing for one of the world’s most prestigious clubs; the Racing Club de France, then decided to establish a top end clothing range. Combining their creative and offbeat spirits, they produced a brand whose codes and inspiration find their origin in a story as extraordinary as it is authentic.

Now boasting a presence in 34 countries and over 550 points of sale, Eden Park continues to quickly progress around the world. Every season they usher in a new version of its contemporary, unique, and ever so slightly off-beat fashion. Standing out from the crowd, Eden Park invariably catches the eye thanks to its wealth of details and determination to reconcile creativity with the commitment to sustainability, an authentic and elegant brand, making it the epitome of French flair.

Eden Park has been in the UK since 2010 and is now linked to the rugby DNA of the country. Over the years, this menswear clothing range has expanded its collection to over 350 styles, providing customers with the option to choose more fashionable, or more classic.

The Leicester Tigers recently teamed up with the Paris fashion house to become its new formalwear partner, dressing both the Men’s and Women’s Rugby Teams. Mark Davies, Chief Revenue Officer at Leicester Tigers, said, “It’s great to welcome everyone from Eden Park to the Tigers family”.

While Franck Mesnel co-founder of Eden Park, said, “Leicester Tigers brings Eden Park back at the centre of English rugby”.

Double H Agency has represented the brand since 2010, Marc Querol, managing director at the agency, said, “Eden Park is one of the strongest brands in the agency. The true story and the quality of the styles make a huge difference in front of the buyers”.

Double H agency will be showing the Eden Park SS24 collection from 10^th July, 2023, at its impressive London showroom based in Islington. They will also be taking part in the IMC Tradeshow for the first time.

To book an appointment, email: [email protected], or DM the agency LinkedIn or Instagram accounts (@doublehagency), more details can also be found online: www.doublehagency.com or call Marc Querol directly: 07539228041.

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