Last month, Dune London announced actress Gillian Anderson as brand ambassador for its Spring/Summer 2020 campaign, which celebrates its London roots. The brand has followed up with a second phase to coincide with further product releases.
With over a quarter of a century in the shoe industry, Dune’s roots stem from the eclectic city of London, with the campaign seeking to celebrate the variety the city offers.
Shot by world renowned celebrity photographer Rankin, London’s Columbia Road Flower Market is brought to life through a detailed set design and photography. Against the backdrop of bright floral displays, the brand showcases the latest arrivals to its SS20 collection.
Founded by Daniel Rubin, Dune London has grown from a 20 square metre concession in fashion store Jane Norman in 1992, to a group with 35 UK standalone stores, 166 concessions in the major global department stores such as Topshop, John Lewis and Selfridges, and 64 franchised stores and concessions in 10 countries around the world.
In a statement, Brand Ambassador Gillian Anderson said: “Working on the My London campaign with Dune London and Rankin has been a fun and rewarding process. London is one of the most diverse cities in the world, and this really translates in the style you see at every corner. It’s a place where you can embrace your personality through what you wear and how you wear it.”
Dune London added: “During these exceptional times, we are proud to showcase the place we call home, including its small businesses, communities and culture that make it one of the greatest cities in the world. We miss our great city and look forward to the time when we can get back out to celebrate it.:”