Follow us


DREST appoints Web3 expert as CFO to take fashion and gaming to the next level

Tom Shearsmith
20 January 2023

DREST, the luxury fashion and beauty styling app, has appointed gaming, tech and Web3 authority Henri Holm as its new CFO, as the company prepares for its next phase of expansion.

Holm has 20 years of international experience in the games industry, having worked with privately funded, venture capital-funded, and publicly listed companies, driving finance, business development and digital strategy creation.

He will join the executive team and drive strategic choices as DREST delivers the second evolution of its core gaming product, pushing development forwards in the metaverse. The company said it is "aiming to become the leading creative platform for fashion, entertainment and lifestyle gamification".

Launched in 2019, DREST aims to open-up the often exclusive world of luxury fashion, making it accessible to everyone. DREST offers players the chance to exhibit and improve their styling talent using the latest luxury fashion and beauty collections to style hyper-realistic avatars, combining gamification, e-commerce, advertising, and data strategy.

Henri Holm, CFO of DREST, said: "I am thrilled to join DREST and be part of a deeply talented multinational team focused on creating innovative, exceptionally designed and inclusive gaming experiences. DREST is built by hand-picked industry experts from gaming, tech, luxury fashion and original content creators. I look forward to working with all and merging the creative worlds of fashion, beauty and lifestyle with the many possibilities of the metaverse."

Lisa Bridgett, CEO of DREST, commented: "I am simply delighted to team with Henri. He has so much successful experience in leading innovative gaming companies that have made smart resource allocation decisions - enabled for media, growth and the future. Henri's acumen will be invaluable as we enter a very exciting year for DREST."

Free NewsletterVISIT