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Dolce & Gabbana to stage Florence events with Pitti in September

Tom Bottomley
29 June 2020

Despite the Pitti Uomo trade show scheduled for this summer having to be cancelled due to the coronavirus crisis, organisers Pitti Immagine are putting together special events in Florence on 2 and 3 September, 2020, in order to signal “a new beginning for the city and a message for Italian fashion.”

The City of Florence and Pitti Immagine will host Dolce & Gabbana “Alta Sartoria” and “Alta Moda” events, which will be a tribute to the history, art, and timeless elegance of the city and skill of its artisan workshops.

The creations of Domenico Dolce and Stefano Gabbana will be presented in a fashion show together with a selected group of artisans chosen by the brand, with visits to their shops that represent the excellence and know-how of the most authentic Florentine traditions and the top-of-the-line of "Made in Italy".

Raffaello Napoleone, CEO of Pitti Immagine, comments: “The Dolce & Gabbana special event represents a strongly optimistic message arriving from the fashion system. It is the signal that we are back up and running and ready to restart.

“We are honoured to host a show which, through the unmistakable calling card of one of the most important Italian brands, celebrates fashion, modern elegance, sartorial values and the cultural contents that Pitti Immagine promotes and supports.

“These events will be the link between the completely virtual edition of our shows and the city of Florence, which we have always considered a fundamental partner in carrying out our trade fair activities. It will accompany and convey value to the summer collections and brands presented on the Pitti Connect digital platform, while also previewing the climate we will return to experience in January with the reopening of the physical trade shows for the winter collections. It will be a fashion show that will leave its mark behind.”

A statement from Dolce & Gabbana adds: “Bringing our work to iconic places in the city is a dream come true. Even more so is the ability to work in close contact with the city’s artisans, who preserve valuable and timeless know-how in their shops.

“We would like to thank Florence and Pitti Immagine for this opportunity - together we will give life to a new renaissance and a new rebirth that is completely Italian.”

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