Deryane Tadd, member of The Industry, former buyer and retail expert is the owner of the multi award-winning independent store and e-commerce site, The Dressing Room. Deryane started her career in retail working for High Street stores such as LK Bennett and Warehouse. She then spent seven years overseeing buying and operations for French Connection.
Deryane opened The Dressing Room boutique in St. Albans in 2005 and has expanded three times in six years. The shop was awarded Best New Business at the Drapers Awards in 2006, Independent Womenswear Retailer of the Year at the Drapers Awards in 2009, and this year, The Dressing Room won two Drapers Awards for Womenswear Retailer of the Year and Independent Retailer of the Year.
Deryane Tadd (centre) accepting Womenswear Retailer of the Year award
Deryane says, ‘Winning the Drapers Womenswear Retailer of the Year award 2011 is an absolute honour especially against such amazing competitors. To also be awarded Drapers Independent Retailer of The Year 2011 is a dream. Myself and the team at The Dressing Room put our heart and soul into everything we do and I am incredibly proud that we have been recognised as leaders in this inspiring industry.’
The Dressing Room stocks over 70 brands across all categories, mixing established brands with niche labels and local designers. The store is merchandised by trend and the varied brand mix offers a point of difference with affordable product sitting alongside aspirational pieces.
The Dressing Room is focused on providing an exceptional store environment with an outstanding team delivering product selected specifically with their core customer in mind. Each team member is a trained stylist and offers as much or as little assistance as the customer requires. The result is a relaxed, friendly and professional environment encouraging people to shop in the way in which they feel comfortable.
Deryane joined a panel of industry big hitters as a judge at the Drapers Awards in 2010 and she now also writes a regular freelance column for Drapers giving insight into the world of independent retail. Deryane is a regular key speaker at the trade show Pure London, and has been a guest speaker at various Emap conferences giving advice and help to fellow retailers.
The Dressing Room has been featured in various publications including The Mail on Sunday’s YOU magazine, Easy Living, Red Magazine, 3rd Floor, Drapers, WWB, Style, The Telegraph Stella magazine and was listed in the Sunday Telegraph’s Top 50 Boutiques outside London.
Contact Deryane through The Industry Directory.