Crocs collaborates with Gen.G Esports for Minecraft competition

Global esports organisation Gen.G and casual footwear brand Crocs has announced a partnership for a Minecraft build competition.

Celebrating the release of Crocs' new All Family Tie-Dye collection, the theme of the competition is "Build Your Life in Colour", running from 6 July-19 July, encouraging players to showcase their personalities and share their lives in all its colours.

Builds will be judged and reviewed by a panel of gaming influencers who will look for build quality, creativity, and colour, when selecting finalists.

Crocs SVP & Chief Marketing Officer Heidi Cooley, commented: "The 'Build Your Life in Color' competition is another example of how Crocs continues to innovate by creating authentic relationships with brand fans and consumers on the digital stage.

"Just like Crocs, the world of Minecraft is inspired by creativity and self-expression, and we're excited to collaborate with Gen.G on a program that brings Crocs together with the gaming community."

The competition is open to residents of Canada, China, Europe, Japan, Korea, and the US. Talent will judge and select regional winners who will be eligible to win prizes including an XBOX Series X, Playstation 5, LG Laptop, Crocs from the All Family Tie-Dye collection or Jibbitz charms.