Contemporary cult men’s and women’s fashion brand Folk has just opened its second Soho store at 3 Berwick Street, a short walk from its shop at 24 Great Windmill Street.
The new store opened its doors to consumers for the first time last night, Thursday 28 March. Folk founder, Cathal McAteer, comments: “If you ask anyone over the last 20 years, Berwick Street is the place to be. It’s the main artery running through Soho and a haven for contemporary men’s fashion. The new site gives us greater selling capacity for both men’s and women’s, with greater visibility.”
Designed to reflect the brand’s commitment to understated elegance, the store was created collaboratively alongside esteemed sculptor Paul Vanstone and Racing Atelier.
The interior is underpinned by minimalist features and a clean, uncomplicated style while the intricacies of the instore fittings showcase a distinct brand identity without compromising the brand’s classic approach to design.
Landlords Shaftesbury, which owns and manages a 15-acre property portfolio in the liveliest parts of London’s West End, is pleased to add another great fashion offer to its Soho mix. Addy Williams, senior retail portfolio manager at Shaftesbury, says: “Folk is a welcome addition to Berwick Street’s already-thriving fashion offering, joining the likes of Oliver Spencer, Universal Works and Clarks Originals.
“Shaftesbury has long established Soho as a hub for contemporary fashion and will continue to bring new and influential brands to the destination.”
McAteer founded the Folk brand in 2001. The new Berwick Street opening brings Folk’s London store portfolio to six, with the aforementioned shop on Soho’s Great Windmill Street, two on Lamb’s Conduit Street – one men’s, one women’s, another in Shoreditch at 45 Redchurch Street, and one in Notting Hill at 69 Goldborne Road.