Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Craghoppers collaborates with the National Trust on first sustainable collection

Tom Bottomley
22 November 2023

British outdoor apparel brand Craghoppers has teamed up with the National Trust on a first sustainable collaboration clothing collection for AW24, “driven by a mutual desire to care for the planet”.

The Craghoppers x National Trust collection features printed fleeces, insulated jackets, packable waterproof jackets and trousers and a full accessories range.

It has been designed using some of the outdoor apparel industry’s most sustainable technologies to date; from kit made with 100% recycled materials, to a plant based DWR made from renewable sources and part recycled synthetic down.

Craghoppers

Additionally, the styles were designed and developed in CLO, a 3D design programme, to reduce the need for prototypes, therefore reducing waste.

Inspired by the countryside under the National Trust’s care, the collection’s colour palette is “reminiscent of crisp, autumnal treks”, combining bold patterns and prints found in nature.

James McNamara, Brand Director at Craghoppers, said: “It is a privilege to be able to work with an institution like the National Trust on its mission to look after the great outdoors for generations to come.

“A sustainably led attitude is such a huge part of Craghoppers’ identity and we strive to ensure that it is in everything we do. So, teaming up with the National Trust feels like the natural next step on our journey.”

Craghoppers

Becky Stanford, Head of Brand Licencing for the National Trust, commented: “We’re proud to be able to build this long-term collaboration with Craghoppers and are excited by their desire to champion the care of the great outdoors for future generations.

“Together we’re making a stand for nature, improving accessibility so that everyone can explore our landscapes, as well as raising awareness of the importance of living sustainably.”

A minimum of £45,000 made from sales of the collection will be given to the National Trust to support conservation projects at places in its care.

Free NewsletterVISIT TheIndustry.beauty
cross