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Champion launches exclusive range with Queen for pop-up store

Sophie Smith
28 October 2021

Champion is to launch of an exclusive collaboration with iconic rock band, Queen. The limited-edition collection will be stocked from 2 November at the 'Queen -The Greatest' pop-up shop on Carnaby Street, London.

Inspired by Queen, the unisex collection showcases original images and song titles from the band's extensive history.

Merging the sportswear aesthetic of Champion with the well-known iconography of Queen, the collection includes a range of unisex Reverse Weave sweatshirts and hoodies. Along with Athletic Jersey T-shirts featuring Queen’s “We Are The Champions” song title and other original imagery in a variety of styles and colourways.

Open until January 2022,  the‘Queen- The Greatest’ pop-up was launched to celebrate the band’s five decades of music.

Created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, this pop-up store is designed to take customers on a visual journey through Queen's contributions to music, culture and fashion.

Champion x Queen

Ranging from £40 to £85, the Queen x Champion collection will also be available on the Queen official website.

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