Champion teams up with Beastie Boys for exclusive ‘Check Your Head’ anniversary collection
US sportswear brand Champion has joined forces with hip-hop legends the Beastie Boys for a limited-edition capsule clothing collection, in celebration of the 30th anniversary of the band’s influential ‘Check Your Head’ album from 1992.
The collection consists of 17 pieces, including Champion’s iconic ‘Reverse Weave’ sweatshirts and a selection of T-shirts utilising artwork from the album.
‘Check Your Head’ was Beastie Boys’ multi-platinum third album, and is considered a milestone for the band as it was produced entirely by them at their own G-Son studios in Los Angeles. It featured Mike D on drums, Adrock on guitar and MCA on base for the first time since the band’s early more hardcore recordings.
At the same time, Champion, which was founded in Rochester, New York, in 1919, emerged as one of the most desirable brands in America, producing uniforms for all of the NBA teams throughout the 1990s, while also becoming synonymous with hip-hop culture from which the Beastie Boys stemmed.
The Champion x Beastie Boys collaboration was brought together by Bravado, Universal Music Group’s leading brand and merchandise division, and Champion.
Chris Haggarty, Marketing Director EMEA at Champion, said: “We are really excited to be able to bring this capsule to life. Champion has been at the heart of music and youth subculture since the early ‘90s and this Beastie Boys collection is a perfect way to celebrate one of the most iconic albums of that period.”
Keith Taperell, Vice President of Retail and Sales at Bravado, commented: “To be able to bring Beastie Boys and Champion together to celebrate the iconic ‘Check Your Head’ album with this collaboration is very exciting and delivers something truly special for fans. Beastie Boys and Champion are a completely natural fit, and this is an authentic tribute to the heritage, history and legacy of Beastie Boys.”
The collection will be available on the Champion website and will “drop globally” on 8 December, with prices ranging from £45 - £95.
