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Castore continues partnership expansion with McLaren Racing deal

Chloe Burney
12 January 2023

Luxury sportswear brand Castore has continued to add to its long list of partnerships, this time expanding its multi-year deal with McLaren Racing.

This announcement means that Castore will continue to provide teamwear and merchandise for the McLaren Formula 1 Team from the 2023 season and will extend its support to McLaren’s race series from 2024.

Castore first entered into motorsport with the commencing of its partnership with McLaren in 2021. The brand has been producing the McLaren F1 Team’s apparel and fanwear since 2021, boosting the team’s merchandise reach through a variety of sales channels.

Lindsey Eckhouse, Director of Licensing and Digital Products at McLaren Racing, said: “We are thrilled to scale up and extend our relationship with Castore. The response to our team kit and fanwear has been hugely positive, and Castore has embraced our bold McLaren identity through great collaboration and ambition.

“It’s crucial to have partners who value the power of McLaren’s racing portfolio beyond Formula 1, so we are excited to take this journey to the next level by unifying the look of our other race series.”

The sportswear retailer will provide team apparel and fanwear for the Arrow McLaren IndyCar Team, NEOM McLaren Extreme E Team and the NEOM McLaren Formula E Team from 2024. This expanded offering supports Castore’s pursuit of becoming a leading supplier in the world of motorsport.

Castore continues partnership expansion with McLaren Racing

Rich Brooks, Brand Director at Castore, added: “It’s a true testament to our Better Never Stops ethos, that we have been able to not only extend our partnership with one of the most prestigious F1 Teams in McLaren, but also to go deeper in supporting their wider race series teams.

"There are some wonderful synergies between the brands, and we are really looking forward to highlighting them over the years and continue to provide the fans with new and innovative products.”

Castore’s portfolio of sports partnerships includes Surrey Country Cricket Club, Oracle Red Bull Racing, England Cricket, Rangers FC, Newcastle United, Sevilla, Saracens, and athletes such as Jos Buttler, Adam Peaty, Matt Fitzpatrick, and Sir Andy Murray.

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