Castore continues motorsport push with 24 Hours of Le Mans partnership
British sportswear and lifestyle apparel brand Castore has announced a new three-year partnership with 24 Hours of Le Mans, the world’s oldest endurance racing event which celebrates its 100th anniversary in 2023.
In collaboration with the Automobile Club de l’Ouest, Castore will be the official outfitter of the 24 Hours of Le Mans, and the brand has also created a premium range of fanwear including T-shirts, polos, track jackets, hoodies and caps. Design inspiration has been taken from past Le Mans posters and artworks, nodding to its rich history.
The new partnership follows the January 2022 announcement of Castore’s new merchandising deal with British motor racing circuit, Silverstone. In February, Castore also launched its latest strategic partnership with McLaren Racing for its official 2022 team apparel and fanwear range.
Rich Brooks, Director of Motorsport for Castore Sportswear, said: “We are overjoyed to welcome the 24 Hours of Le Mans, one of the world’s most famous sporting events, to the Castore team. The 24 Hours of Le Mans represents cutting-edge design, engineering and construction and a continuous quest for improvement.
“That ambition is a perfect match for our “Better Never Stops” philosophy and our pledge to use state-of-the-art techniques to make the world’s best-quality sportswear for the most demanding athletes. We are looking forward to building a relationship with the Automobile Club de l’Ouest in the next few years, with campaigns that reflect the iconic status of the 24 Hours of Le Mans.”
Stéphane Andriolo, Director of Clients and Events at Automobile Club de l’Ouest, added: “We are delighted to be associated with this rapid-growth brand whose premium performance wear is attracting attention in sporting circles around the world. The brand will be the official 24 Hours of Le Mans outfitter, with all representatives of the iconic race wearing the apparel.”