Castore commences "biggest investment to date" Summer of Sport campaign

Premium British sportswear brand, Castore, kicks off the summer by investing in a nationwide brand marketing campaign dubbed ‘Summer of Sport’, to boost growth following its expansion.

Castore joined forces with creative agency FCB Inferno to deliver the six-figure sum campaign that is targeted at out-of-home (OOH) placements.

Launching today, 16 June, the initiative coincides with a summer full of men’s and women’s Ashes fixtures.

The campaign sees 'Summer of Sport' imagery flooding key cricket grounds, such as Lords in London, Edgbaston in Birmingham and Headingley in Leeds. It will continue throughout the summer, highlighting the key occasions in the sporting calendar - The Ashes, Wimbledon and the F1 race at Silverstone.

Tom Beahon, Castore Co-founder, commented: "We’re delighted to unveil our biggest brand campaign to date – Summer of Sport – showcasing all the amazing sports we’re lucky to be a part of.

"We know how important these sports are to not only the fans, but the wider public too, so through our OOH campaign we wanted to convey the strong feelings we all have towards these sporting activities through emotive, relatable content that aren’t necessarily product-led.

"It’s an exciting time for Castore and this campaign is our biggest investment to date. We’re determined to continue to build our important relationships with teams, athletes and our consumers. We can’t wait to see people enjoy this summer of sport."

One of the key contributors to the brand’s success in recent years is its recent partnerships with world-renowned sports teams and athletes, such as three-time grand slam winner Sir Andy Murray.

These brand partnerships will be hailed throughout the summer in several OOH placements nationwide, seeing a combined OTS (opportunities to see) of over 14 million people.