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Castore appointed as Harlequins’ Official Technical & Retail Partner

Jeremy Lim
05 July 2022

Castore has signed a Technical and Retail partnership with Premiership Rugby team Harlequins ahead of its 2022/23 season.

The multi-year deal will see Castore will supply all training and sportswear for the men’s, women’s and youth teams and take over Harlequins’ retail operations at The Stoop.

The new home playing kits as well as travel and training wear ranges are set to be revealed in the coming weeks.

The deal marks another notch in Castore’s partnership portfolio, which currently boasts a line up including England Cricket, Rangers FC, Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla FC, Bayer 04 Leverkusen, McLaren F1 and Auto, and athletes such as Matt Fitzpatrick, Sir Andy Murray and Adam Peaty.

Harlequins CEO Laurie Dalrymple said: “After 8 very successful seasons partnering with adidas, we have undertaken an extremely thorough process of reviewing our Club Technical & Retail partner, talking to many of the leading global brands in this space. Castore were a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high quality products for our players and supporters stood head and shoulders above their competition.

“One of the key requirements we identified for our new Technical & Retail partner was the ability to supply high performance clothing for our playing groups, both Men & Women. Castore has a strong record of supplying high-quality women’s-fit clothing and we are excited to see Harlequins Women take to the field in Castore products next season.

Tom Beahon, Castore Co-founder, added: “We are thrilled to partner with Harlequins. As a founding member of the RFU, Harlequins is a truly iconic brand within the world of rugby that is leading the way when it comes to growing the game.

“Harlequins’ annual Big Game, Big Summer Kick-Off and The Game Changer campaigns are sport-leading events within rugby union and perfectly embody Castore’s Better Never Stops ethos. We feel this partnership is an ideal fit for two premium brands that focus on innovation and quality.”

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