Casablanca sold in corporate restructuring deal to power future growth
Casablanca Clothing Ltd, the high-end fashion brand known it colourful and exuberant fusion of luxury and leisurewear, has been acquired in a corporate restructuring deal to power its future growth.
Founded in 2018 by Charaf Tajer, the business was sold as a going concern for an undisclosed sum and will now operate under the name of Casablanca Paris Ltd, with the incumbent creative team remaining in place. The deal injects fresh capital into the brand to continue its "eye-catching growth".
With stockists including MATCHES, Harvey Nichols and Flannels in the UK as well as major luxury retailers worldwide, Casablanca is perhaps best known for its tennis-inspired leisurewear (perfectly capturing the current "tenniscore" trend) and its colourful silk shirts.
Casablanca shows its full line of ready to wear for men and women in Paris with the vibrant clothes reflecting Tajer's Moroccan and Parisian roots. Since its launch it has gained critical acclaim along with a solid celebrity following and has collaborated with a number of major global names including New Balance, Globetrotter and Bulgari.
Casablanca Clothing Ltd Company Director David JW Bailey commented on the deal: “Our committed and talented team are really looking forward to working in the new company. The new investment will enable them to build on the great success they’ve achieved to date and to accelerate growth even faster into 2024 and beyond. Casablanca Paris will ensure the continuing global growth is fully and properly supported. We’re all looking forward to the next chapter in the great Casablanca story.”
Casablanca Paris Ltd Director Kevin Gate added: “This is all about supporting the company and the brand, and most of all, the immensely talented and creative team, which clearly has great strength in depth. We plan to invest heavily to continue their amazing achievements as they grow the Casablanca feeling around the world to our dedicated army of fans. We’ll continue collaborating with all our industry stakeholders and are very excited about our new investment.”
Image: Casablanca SS23, Alamy
