Carnaby in London’s Soho is welcoming a host of new international brands in early 2019, including Columbia Sportswear, IZIPIZI and Subdued while existing brand, OUR LEGACY, is expanding its presence.
As previously revealed Columbia is set to open a two-floor, 2,465 sq ft flagship on Carnaby Street while French eyewear brand, IZIPIZI will open at 28 Carnaby Street later this month. The brand specialises in accessibly priced, everyday, colourful eyewear.
Italian teenage brand, Subdued, will be opening its first UK standalone store in nearby Foubert’s Place, having expanded outside its home market into France recently.
In addition Swedish brand OUR LEGACY, will be adding a womenswear store to the menswear store it first opened in 2014 in Silver Place. Soho has become something of a magnet for Swedish brands with Sandqvist, Nudie Jeans, Axel Arigato and Söderberg (a cafe) all present in the area.
Addy Williams, Senior Retail Portfolio Manager at landlord Shaftesbury said: “We are excited to see the healthy demand from influential international brands wanting to open their first UK store in Carnaby. These brands are seeking a destination with 7 days a week footfall and a good demographic customer, coupled with our unrivalled events and marketing strategy that supports the retailers and gives our visitors great customer experiences.
“The new flagship for Columbia Sportswear will be a great addition with its innovative technology and community initiatives, and enthusiastic eyewear brand IZIPIZI is another vibrant accessory retailer perfect for our mix. We are also delighted with the expansion of the new OUR LEGACY womenswear store following the success of their menswear store”