Canada Goose launches campaign aligned to purpose platform HUMANATURE
Canada Goose has launched a new campaign to promote its purpose platform, HUMANATURE, which seeks to ‘keep the planet cold and the people on it warm.’
Practicing transparency, commitment to sustainability, and social responsibility, Canada Goose has recruited the next generation of changemakers to interview its experts on important topics such as climate change, sustainable fashion, and corporate responsibility.
These stories are all told through a series of short-form videos promoted across the brand's online and social media channels.
Dani Reiss, Chairman & CEO of Canada Goose, commented: “The role of business has evolved – in today’s world, driving meaningful change is just as important as the bottom line.
“We are steadfast in our commitment to strengthening our communities, protecting our planet, and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through HUMANATURE, we are taking warmth to an even deeper societal level.”
For the first drop of the series, Canada Goose enlists Hilde Fålun Strøm and Sunniva Sorby of is ‘Hearts in the Ice’ and Alysa McCall of Polar Bears International to speak with Generation Alpha on how crucial their work is to keep the planet cold. They discuss how people can make meaningful change today and the questions we should be continuing to ask ourselves.
As well as important updates on the current state of our planet, the interview spotlights its work in helping further its partner’s missions to inspire people to care about the Arctic and better understand the connection between climate change and the threats to polar bears and humans.
The campaign features the brand's HUMMANATURE collection, which consists of a series of outerwear garments certified under the Responsible Down Standard (RDS).