Cadbury launches Creme Egg inspired fashion collection
A Cadbury Creme Egg inspired fashion collection launched on Wednesday morning, created in collaboration with the chocolate manufacturer and emerging sustainable designer Charlotte Kirkham of Rua Carlota.
A few hours after launch the three-piece range - consisting of a baclava, a pair of gloves and a shirt all featuring the traditional yellow, purple and red colour scheme of the Creme Egg - had completely sold out.
Food inspired collections have proven very popular in the last couple of years, with Greggs and Primark recent tie-up a recent example. All the pieces in the collection were free of charge, with a regular shirt from Rue Carlota's general collection retailing for £185.
The unconventional collaboration also celebrates the How Do You Not Eat Yours competition, which has seen a limited number of half milk half white chocolate Creme Eggs hidden in retail stores across the UK. The lucky winner, who needs to resist the urge to it the egg, can claim a cash prize of up to £10,000.
Kirkham commented: “As a sustainable designer, having built Rua Carlota from my bedroom, it was amazing to be approached for a collaboration with the iconic Cadbury Creme Egg brand.
"Such a unique design brief made producing the limited-edition collection both a challenging and rewarding experience. I can’t wait to see the reaction to the online drops - each of the pieces intertwines the Rua Carlota DNA with a Creme Egg sense of fun, and should definitely make eating a Creme Egg a lot more challenging."
Lyndsey Homer, Brand Manager for Cadbury Creme Egg, added: “It’s been fantastic to see how flipping our iconic ‘How Do you Eat Yours?’ tagline on its head has led to the creation of such a unique range. Resisting the urge to eat our delicious prize-winning eggs won’t be easy but at least with these gorgeous Rua Carlota pieces, you’ll look great doing it. With double the potential prize money up for grabs compared to last year, this is surely the season’s must have style!”