Verte and Round Retail open pre-loved fashion pop-up on London’s King’s Road

Verte, the pop-up swap shop for pre-loved fashion, and charitable retail platform Round Retail have joined forces on a two-week pop-up at 340 King’s Road in London, in support of local mental health charity St Mary Abbots Rehabilitation and Training (SMART).

Running until 21 February, customers can buy and swap pre-loved fashion items from "mid-luxury" brands at the new 1,178 sq ft pop-up. This includes curated collections from the likes of Whistles, Acne Studios, Rixo and Toast.

The store will also host a series of events, such as crochet and Galentine’s beading workshops, as well as offering free repairs with The Seam, further encouraging a circular approach to shopping.

The funds raised will go to SMART, which aims to help people suffering from mental health issues by providing paid employment opportunities through community businesses, such as cafés and gardens.

Jessica Brunt, Founder of Verte, said: "The King’s Road is an iconic destination within London, and it is such a privilege to be able to trade here and raise money for SMART.

"We are on a mission to encourage shoppers to be more sustainable while bringing people together through their love of fashion."

Hannah Grievson, Property Director at London landlord Sloane Stanley, added: "Our on demand pop-up leasing strategy enables us to be flexible and innovative, and concepts such as the Verte and Round Retail store demonstrate our ability to be adaptive and forward thinking with our prime retail units.

"This pop-up will provide our local catchment with the ability to shop and swap their fashion favourites, all while supporting an amazing charity."