BURO 24/7 appoints Sophie Beresiner as Beauty & Style Director

Beresiner is joining BURO 24/7 from ELLE UK, where she spent seven years as Beauty Director, working across digital, print and social channels. She pioneered a new vanguard of Beauty Director that used the power of social and multi-media to become at once educator, influencer and friend to her loyal audience, bringing them inside the world of luxury beauty and breaking down its walls.

“For beauty in 2019, premium content and digital engagement go hand in hand in connecting with millennials. As an innovator in digital, BURO 24/7 harnessed the power of influencers to disrupt the industry and connect with a beauty audience on social. I’m thrilled to join the team to continue that path of innovation on the UK flagship”, she commented.

“BURO 24/7 has, from its very beginning, understood that a younger audience approaches  luxury through a lens of experience, so while beauty is a key focus, I’m thrilled to expand my remit across editorial pillars of lifestyle and culture where experience is king.”

Based at the company’s new HQ in Soho London, Beresiner’s role as Beauty & Style Director has been designed to appeal to her creative acumen, while giving her the freedom to expand her remit beyond beauty and into lifestyle and culture.

Editor-in-Chief and Global Editorial Director for BURO 24/7, Kate Stephens comments: “Across our BURO 24/7 global network, beauty is a key ingredient to our success in driving a highly-engaged millennial audience. Inspiringly creative and credible journalism informed via the deepest understanding of audience data and delivered with an immersive digital experience underpins the BURO 24/7 editorial strategy.

“It’s an approach critical for our beauty audience and brand partners and Sophie is the perfect choice to deliver it. She is the best in the business, not just as a beauty editor, but as a multi-media pioneer.”

Since launching in 2011, BURO 24/7 has become a leading editorial voice and innovator for advertisers in the premium lifestyle category. With a focus on emerging luxury markets and a core audience of 18 to 34-year-olds, it has successfully grown its presence to 11 countries across four continents. And with a total audience reach of 11.5 million across digital and social platforms, has firmly cemented its position as a world-leading luxury digital destination for the affluent millennial.