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Burberry strengthens presence in Japan with Ginza flagship

Lauretta Roberts
18 November 2019

Burberry has strengthened is presence in Japan with a new flagship store in the Ginza district which brings to life chief creative officer Riccardo Tisci's new vision for the brand.

The store, the first in Japan to feature Tisci's vision, features exclusive items from the Spring Summer 2020 Pre-collection, as well as a limited-edition Thomas’s Burberry Monogram print silk scarf in pistachio.


In keeping with the luxury house's reputation for digital innovation visitors to the store can take part in an exclusive Artificial Reality experience which can only be activated through QR codes on pistachio Thomas Burberry flags on Ginza's famous Chuo-dori shopping street.

Until the end of November, users can activate an exclusive AR lens to discover hidden Burberry deer on the streets of Ginza, and after finding a deer, share it on their social channels, such as LINE or Instagram.

Burberry used the deer character in its first ever online fashion game, B Bounce, that was crafted to mark the launch of its puffer jacket collection last month.

The Ginza store is the fourth store that the British luxury house has opened in Japan in the last 6 months, expanding the brand’s footprint in Tokyo and Osaka.

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