Brunello Cucinelli joins Fashion Task Force for sustainable fashion project

Italian luxury fashion designer Brunello Cucinelli has joined forces with The Fashion Task Force for a philanthropic project focusing on regenerating farmland and farming communities in the Himalayas. 

The Fashion Task Force is part of His Royal Highness The Prince of Wales' Sustainable Markets Initiative, and chaired by Federico Marchetti, the CEO of the YOOX Net-a-Porter Group.

Now Marchetti, HRH and Cucinelli have joined forces to initiate the fashion task force's second project, called "Himalayan Regenerative Fashion Living Lab". The aim of the lab is to economically support local textile producers and nature in some areas of the Himalayas.

In practical terms, the project will restore degraded landscapes and recover traditional craft and textile skills in order to improve local cashmere, cotton and silk economies, while addressing global challenges related to climate change and loss of biodiversity.

The project will last for two years and be carried out by Reforest Action and the Circular Bioeconomy Alliance led by scientist Marc Palahi.

Brunello Cucinelli commented: "I have always been fascinated by the East, by these regions of the world and the people who live where the landscape is so enchanting and the sky so close to man. It is with sincere enthusiasm that we have agreed to join a project of the highest humanity, so that various populations can continue to live in the places of their ancient life in harmony with nature.

"As in the case of Solomeo, I am convinced that landscape, economy, handicrafts and traditions are part of a whole, which the Himalayan Regenerative Fashion Living Lab project ingeniously conceives as a holistic whole.”