The British Fashion Council has teamed with Bags of Ethics and six designers to launch the “Great British Designer Face Coverings: Reusable, for People and Planet” – a campaign that aims to raise £1 million for charity through the sale of protective face masks.
Halpern, Julien Macdonald, Liam Hodges, Mulberry, RAEBURN and RIXO have all contributed to the campaign producing non-surgical masks and protective pouches with 100% of sale profits going to charity and split between NHS Charities Together Covid-19 Urgent Appeal, BFC Foundation Fashion Fund and Wings of Hope Children’s Charity.
The masks are all made at Bags of Ethics’ 100% owned partner factories and provide a reusable and sustainable option for the environment with no single-use plastic. They retaile at £15 for three reusable, washable, fabric face coverings with two protective pouches.
They will be available to buy online through britishfashioncouncil.com and through partner retailers soon including ASOS, Boots, John Lewis & Partners and Sainsbury’s (in Tu Clothing sections in selected superstores, convenience stores and online at Tu.co.uk and Argos.co.uk).
BFC CEO Caroline Rush said: “Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.”
Bags of Ethics chairman Dr R Sri Ram added: “We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by 5+ billion units through sustainable and reusable bags.
“A new challenge arises with the Coronavirus pandemic. Our aim is to manufacture high quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.”
Yesterday the UK Government announced that face coverings would be mandatory on all public transport and in enclosed public spaces where social distancing is not always possible.
Justine Simons OBE, Deputy Mayor for Culture and the Creative Industries said: “Wearing of non-medical face coverings when you can’t socially distance is important to help stop the spread of COVID-19. It is great to see such leadership from our fashion industry – this partnership will help slow the spread of COVID-19 and raise money for important causes.”
This project is part of BFC’s wider initiatives to support creative fashion businesses and individuals to survive the pandemic. It aims to instill public confidence and unite the country through creativity, prevent further depletion of medical mask supplies, champion British designers and maximize fundraising opportunities in a time of crisis.
Listen to our recent podcast with the founders of RIXO here.