Byredo to launch makeup line

Luxury lifestyle and fragrance brand, Byredo has made a move into the make-up market with the launch of a new colour cosmetics collection.  

Byredo founder Ben Gorham created the collection in collaboration with make-up artist Isamaya Ffrench.

The line includes 16 shades of Colour Sticks that may be applied to eyes or lips, as well as lipstick in 15 shades, mascara, liquid eyeliner, lip balm. It will launch on 1 October in more than 30 doors globally.

Besides being available in Byredo stores and at Byredo.com, the collection will also be available at Saks Fifth Avenue in the US, Selfridges in the UK, Galeries Lafayette and Le Bon Marché in France, and NK in Stockholm.

The initial launch will be rapidly followed in November with an eye shadow palette in five colours, with an 18-colour palette planned for February 2021.

Byredo is best known for its luxury fragrances, bodycare and candle but has also branched into leather goods and sneakers.