Bridalwear brand Clover London launches debut collection

Clover London

Contemporary bridwalwear brand Clover London has officially debuted its first collection, aiming to shake up the wedding dress experience for customers.

Born out of an interest to establish a bridal offering priced between high street and made to measure, the British label’s mission statement is simple: to offer timeless gowns at an accessible price point for all.

The brand’s debut features a ten piece collection, offering a selection of gowns all made to order using 100% silk. The entire collection is priced at £1,000, with dresses made to a bride’s nearest dress size.

Clover London Founder and Designer, Ally Voss, launched the business out of her own experiences to find “the dress”, having struggled with old traditions offered to modern brides.

Voss said in a statement: “As soon as I started looking for my own wedding dress, it was more overwhelming than anticipated. Boutique’s had minimum availability, costly appointment fees and little transparency on dress costs. Online, I was able to source everything from invitations to accessories but there was a limited amount on dresses. In that, to bridge the gap in the market for timeless, accessibly priced bridal online, Clover was born.