Fila x Playboy ‘70s inspired collection launches at Urban Outfitters
Heritage Italian sportswear brand Fila has today launched a 13-piece capsule womenswear collection with Playboy – exclusively for Urban Outfitters - that draws inspiration from both brands ‘70s archives.
The collection combines the iconic Fila F-box and Playboy bunny logos and includes co-branding across tracksuits, T-shirts, tank tops, shorts and playsuits, and there’s a mix of matching sets and separates in brown, navy, white, green and marigold hues.
The tracksuit puts a 70’s spin on a classic Fila style, with its wide leg bottoms and pinstripe detailing on the jacket.
The collection’s two playsuits include a brown and white ribbed style with a collar and belt, and another which is adorned with an all-over print that blends Fila’s F-box logo with Playboy magazine covers from the time period.
The same graphic pattern is also featured on a tank top and skirt set. Rounding out the collection is a selection of ringer T-shirts that feature archival magazine prints, as well as two halter-neck tops and a pair of white shorts.
The campaign was photographed by Susan Berry, and was also shot on Super 8 film “to capture the glamour of a ‘70s pool party”.